本文用博弈论理论研究中国联通如何在城市市场接近饱和的形势下将战场由″饱和的城市″转移到尚未充分挖掘的农村市场,通过联通与移动之间的博弈分析、联通与消费者之间的博弈分析,提出联通公司在经济欠发达地区应大力发展C网用户并指出在发展用户同时有效推广″新时空″品牌。本文对于研究弱势品牌如何另辟蹊径战胜强势品牌有一定的借鉴意义。 This paper uses game theory to study how China Unicom moves the battlefield from “saturated city” to the rural market which has not yet been fully tapped under the situation that the market of the city is close to saturation. Through the game analysis between China Unicom and China Mobile, Game analysis, proposed Unicom in economically underdeveloped areas should vigorously develop C network users and pointed out that the development of users at the same time effectively promote the “new space and time” brand. This article is of some significance to the study of how the weak brand can find its way out against the strong brands.