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2015年央视广告招标预售,发挥16个频道群的资源优势,推出了系列丰富的产品线。其中,签约认购产品包括频道合作、电视剧、季播大活动、栏目时段、新媒体等具有超高性价比的广告产品。招标竞购产品为最稀缺的核心资源,包括“新闻联播标版组合”、春节贺岁套装、季播大活动以及新媒体系列四类广告产品资源。从招标预售的结果来看,无论是传统品牌节目,还是新节目,无论是电视资源,还是新媒体资源,都获
In 2015, CCTV bidding pre-sale, play 16 channel group resource advantages, launched a series of rich product line. Among them, the subscription subscription products, including channel cooperation, drama, quarterly big events, time slots, new media and other high cost of advertising products. Tender bidding products for the most scarce core resources, including “News Buzz version ”, the Spring Festival Lunar New Year suits, quarterly events and new media series four advertising product resources. From the results of the tender pre-sale point of view, whether it is the traditional brand programs, or new programs, both television resources, or new media resources, have been