市场经济的新竞争态势,使出版社成了市场竞争的主体,促进了出版社编辑从原先的编书向做书的转型,编辑不但要对选题或书稿的文化传播和积累价值做出选择,还要对选题或书稿的市场预期做出及时而正确的判断,而且在一定意义上说,对后者的市场判断显得尤为重要,现代出版竞争已从“大 The new competitive situation in the market economy has made publishers the main body of market competition and promoted the transformation of editors from the original books to the books. Editors should not only make choices on the cultural diffusion and accumulation value of the topics or manuscripts , But also on the topic or manuscripts market expectations to make timely and correct judgments, and in a sense, the latter’s market judgment is particularly important, the modern publishing competition has changed from "large