从上世纪80年代厦门大学创立第一个广告专业开始,中国的广告教育界发展已经有20多年了,但是实践证明,目前仅凭单一的院校教育并不能培养出适合社会需要的广告专业实战人才,广告业的人才培养还需要进行系统的、高质素的职业教育,这才是提高我国广告业水平的最有效途径。优秀的广 Since the founding of the first advertising major in Xiamen University in the 1980s, the advertising education industry in China has been developing for more than 20 years. However, practice shows that at present, a single college education can not cultivate the advertising professional that suits the needs of society Talent, advertising personnel training also need to carry out systematic, high quality vocational education, which is to improve the level of China’s advertising industry the most effective way. Excellent wide