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在一个过度细分和品牌过多的成熟市场,最有效的竞争方式便是开创新市场或新品类,以甩脱竞争者创造和获取新需求。
In a mature market that is overly subdivided and branding too much, the most effective way to compete is to create new markets or new categories to thwart the competitors in creating and acquiring new needs.