我们要清晰地认识到,应该避免以生产为导向的“产品为王”思维模式,树立以消费者为导向的“产品为王”的思维模式。企业组织构建是一个系统工程,根据不同企业的发展阶段和资源情况,构建方式不一,方法多样。笔者认为,围绕产品进行企业组织架构搭建和管理流程设计是最为有效的方法之一。因为所有商业的运作,说到底就是商品的创造、生产 We should clearly recognize that we should avoid the production-oriented thinking mode of “product is king” and establish a consumer-oriented thinking mode of “product is king.” Enterprise organization is a systematic project, according to different stages of development and resources of enterprises, different ways to build, methods and diverse. The author believes that the organization around the product structure and management of enterprise processes is one of the most effective way to design. Because of all the business operation, after all, is the creation of goods, production