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众所周知,感冒药行业曾经历了“限麻令”、“毒胶囊”等重大事件,它把一批问题企业推向了舆论的风口浪尖,同时也成就了一些放心品牌的口碑和声誉,快克药业就是其中的代表。即便如此,如何让顾客在进入药店之前就将目标锁定快克,仍是摆在快克药业面前的一个新课题,这也意味着快克必须打破传统的依靠终端陈列和药师推荐的推广模式,大大提高品牌自身的影响力。
As we all know, the cold medicine industry has experienced major incidents such as “limit hemp ”, “poison capsule ”, it pushed a group of problem enterprises to the cusp of public opinion, but also achieved some reassuring brand reputation and reputation Fast grams of medicine is one of the representatives. Even so, how to enable customers to target before entering the pharmacy is still a new topic in the field of instant medicine, which means that it must break the traditional marketing model that rely on terminal display and pharmacist’s recommendation , Greatly enhance the brand’s own influence.