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预防接种品牌是预防接种单位经过长期发展和完善而形成的社会对预防接种单位名称、标志、行为、理念等印象的总和。预防接种品牌具有重要功能,使社会能持续强烈地感受到预防接种品牌的存在和独特的预防接种服务精神,从而提高信任度、满意度和接种率,确保国家的免疫规划政策能得到全面贯彻实施,每个儿童都能享受到疫苗的保护,减少传染病的发生风险,降低社会和家庭负担,有着明显的社会效益和经济效益。将企业识别系统(CIS)导入预防接种单位管理,建立预防接种单位识别系统,塑造预防接种单位新形象,打造预防接种品牌,树立品牌形象,对品牌进行整合传播和维护等是实施预防接种品牌建设策略的基本途径。
Vaccination is the vaccination brand vaccination unit after long-term development and improvement of society formed on the vaccination unit name, logo, behavior, ideas and other images of the sum. Vaccination brands have an important function to enable the community to feel strongly about the existence of vaccination brands and the unique spirit of vaccination services so as to increase trust, satisfaction and vaccination rates and to ensure that national immunization policies are fully implemented Every child can enjoy the vaccine protection, reduce the risk of infectious diseases and reduce the social and family burden, with obvious social and economic benefits. Introducing CIS into vaccination unit management, establishing vaccination unit identification system, shaping new image of vaccination unit, establishing vaccination brand, establishing brand image, integrating, spreading and maintaining brand, etc. The basic approach of strategy.