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高校图书馆对于全校师生而言,在教学、科研等方面提供了重要支持。而如何将高校图书馆的服务功能最大化,需要通过一定宣传方式达到资源的有效利用。其中适度的运用市场营销理念,可以有效地将高校图书馆功能得到充分的宣传,同时采用对应的宣传渠道赢得受众关注,提升图书馆服务的便捷性与多功能性,提升图书馆在校园文化中的影响力。
University library for teachers and students in terms of teaching, research and other aspects of providing important support. How to maximize the service functions of university libraries needs to reach the effective use of resources through certain publicity methods. The moderate application of marketing concepts can effectively promote the functions of university libraries and at the same time, attract the attention of the public through the corresponding publicity channels so as to enhance the convenience and versatility of library services and enhance the effectiveness of libraries in campus culture Influence.