文章较为系统地提出了户外广告是城市景观的重要组成部分,明确指出只有美化环境、讲究和谐、广告内容与环境相统一、符合美学原则的户外广告才是未来城市户外广告发展的趋势。 This article systematically put forward that outdoor advertising is an important part of urban landscape, and clearly states that outdoor advertising that meets the aesthetic principle is the trend of urban outdoor advertising in the future only if the environment is beautified, the harmony is paid to the advertisement, the content of the advertisement is in harmony with the environment.