一、网上公关教学的重要性与必要性网络的飞速发展,企业上网率的不断提高,网络营销的不断发展以及网络营销的不尽人意,使网上公关成为必然趋势。高校公关教学必须服从社会需要,跟上时代的节拍,及时将网上公关引入教学。首先,网上公关的兴起,是新科技下公关特征与网络特征交叉作 First, the importance of online public relations and the necessity of the rapid development of the network, corporate Internet rates continue to improve, the continuous development of network marketing and network marketing is not satisfactory, making online public relations an inevitable trend. Public relations teaching in colleges and universities must obey the needs of the society, keep pace with the times and promptly introduce online public relations into teaching. First of all, the rise of online public relations is the cross-examination of public relations features and network features under the new technology