论文部分内容阅读
媒体作为传播信息的载体,无时无刻不在向人们传播着品类繁多的信息,同时也在为自己的广告主做着营销推广。而媒体本身实际上也是一种品牌,品牌一旦形成并推出就是产生增值的一种无形的资产,人们对它的认知程度越高,由此带来的增值空间也就越大。因此,媒体的自身品牌同样需要整合营销,媒体自身的知名度提高了,媒体所传播的内容的影响力也会大大提高。而能够使媒体自身品牌的知名度迅速提高的方式中,事件营销的合理运用首当其冲。
As a carrier of information dissemination, the media all the time spread a great variety of information to people, and at the same time, it is marketing for its own advertisers. However, the media itself is actually a brand. Once the brand is formed and launched, it is an invisible asset that generates added value. The higher the degree of people’s cognition, the greater the added value of the media. Therefore, the media’s own brand also need integrated marketing, the media’s own visibility has increased, the media will also greatly enhance the influence of the content. However, the way in which the visibility of the media brand itself can rapidly increase is the one to bear with the rational use of event marketing.