现今企业大多是通过广告向公众宣传自己,殊不知价格也是一种重要的诉说语言,而且这种由活生生数字构成的价格语言,有时传递的信息可能要胜过千言万语的说教,给人难以忘却的印象。美国学者研究发现:人们对消费过的产品记忆最为深刻的就是价格,通常人们能够记住几年甚至十几年前的价格,然而对于花言巧语的宣传广告和眼花缭乱的营销手段,其印象却大多是过眼烟云。 Nowadays most enterprises advertise themselves to the public through advertisements. However, price is not only an important speaking language but also a price language composed of living numbers. Sometimes the information transmitted may be more than a thousand words preached and unforgettable. impression. American scholars have found that the most important thing people remember about the products consumed is the price, and people can usually remember the prices of a few years or even a decade ago. However, most of the impressions on rhetorical advertisements and dazzling marketing methods are mostly Overlooked.