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如何打造学术期刊的社会影响力,是学报同人必须认真思考的问题,学术期刊社会影响力的打造在目前激烈竞争的期刊市场中尤为重要。传统的中国期刊业正进入调整期,许多期刊经营遭遇增长极限,只有认清期刊产品的“影响力经济”本质,并珍惜期刊产业中最珍贵的资源——注意力资源,才能有效建构期刊的竞争力。要打造期刊的社会影响力,必须占领专业的制高点,拓展专业的延伸点,多头并重,积极塑造期刊品牌,并通过开展各种活动来不断提高期刊的社会影响力。
How to build the social influence of academic journals is a problem that must be carefully considered by the journals of the journals. The construction of the social influence of academic journals is particularly important in the currently highly competitive journals market. Traditional Chinese periodicals are entering a period of adjustment, and many periodicals are experiencing the limit of growth. Only by understanding the essence of the “influential economy” of periodical products and cherishing the most precious resource in the periodical industry, attention resources, can we effectively construct The competitiveness of periodicals. To build the social influence of journals, it is necessary to occupy the commanding height of the profession, expand the extension point of the profession, give equal attention to the long positions, positively shape the periodical brand, and continuously improve the social influence of the periodical through various activities.