华为希望借助这个品牌变得更年轻和聚焦。最近,华为发布了内部酝酿了至少两年的新手机系列nova。这让华为手机最早的品牌定义有了更明显的改变。之前,在2011年华为成立消费者BG之初,曾用单个字母“D、P、G、Y”定义手机系列。“我们那时对品牌的理解还不够清晰,做了很多对自己的限制。”华为消费者业务手机产品线总裁何刚坦言,“随着Mate系列不断成熟,P系列销量越来越多,这两个产品命名我们会继续坚持。”何刚继续说,对于产品品牌,相对于先前单一字母的命名方式,他们感觉选择一个既有寓意, Huawei hopes to use this brand to become younger and more focused. Recently, Huawei released nova, a new handset series that has been in the pipeline for at least two years. This makes the first definition of Huawei’s cell phone brand has a more significant change. Before that, when Huawei set up Consumer BG in 2011, it used the single letter “D, P, G, Y” to define the phone series. “Our brand understanding was not clear enough at that time, and we made a lot of restrictions on ourselves.” He Gang, president of Huawei’s consumer mobile phone product line, admitted that “as the Mate series continues to mature, the P series have been sold more and more , These two products are named we will continue to insist. ”He Gang continued that for the product brand, compared to the previous single letter naming, they feel the choice of an existing moral,