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中小城市在人口、经济、文化等构成上具有地方独特性,在其发展过程中,立足地域文化以引导城市形象的发展,避免在发展过程中面貌趋于相似,致使历史文脉被切断、地域文化渐渐消失。本文从地方文脉传承的角度,以构建中小城市特色形象为目标,以广西省钦州市为例,提出构建特色城市形象的理念与方法同时运用城市形象识别系统,以期对中小城市的形象定位提供一定借鉴意义。
In their development process, small and medium-sized cities have their own uniqueness in terms of population, economy and culture. In their development, they are based on the regional culture to guide the development of the city’s image and avoid appearance of similarities in the course of development. As a result, the historical context is cut off. Culture is disappearing. In this paper, from the perspective of inheritance of local context, this paper aims at building a characteristic image of small and medium-sized cities. Taking Qinzhou City of Guangxi as an example, this paper proposes the concept and method of constructing a distinctive city image and uses the city image recognition system at the same time, Certainly reference meaning.