对于品牌和广告业而言,新的传播机会正在涌现,要思考的是,如何接触中低端市场的媒体,创新品牌沟通之道?随着中国社会快速持续的发展,中低端市场已被视作蕴藏无限机遇的新金矿,如何深入这些市场、增进消费者的品牌意识从而提高这些市场的消费价值,是营销传播行业值得关注的命题。中低端城市正在花费比高端城市更短的时间发展其媒体和市场 For the brand and advertising industry, new opportunities for communication are emerging. The question is how to reach the medium and low-end market media and innovate brand communication? With the rapid and sustained development of Chinese society, the low-end market has been As a new gold mine with infinite opportunities, how to penetrate these markets and enhance consumers’ brand awareness so as to increase the consumption value of these markets is a worthy proposition in the marketing communication industry. Lower-middle-tier cities are spending less time developing their media and markets than high-end cities