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新媒体的强势崛起严重挤压纸媒的生存发展空间,国内报纸纷纷被迫减版。在此背景下,话语权争夺战正在都市报内迅速展开,新困境、新方向的同时存在,使杂志化转向再一次成为都市报求存举措。本文以深圳报业集团下都市类新闻综合日报《晶报》为例,从形式、内容上对“减版”背景下都市报的杂志化转向进行分析,以探索都市报杂志化的新原因、新特征。
The rise of the new media has severely squeezed the space for survival and development of paper media. Domestic newspapers have been forced to reduce their editions. Against this background, the fight for the right of speech is rapidly expanding in the Metropolitan Daily, and the coexistence of the new dilemma and the new direction has turned the magazine into the measure of seeking survival again. This article takes the newspaper of Shenzhen Newspaper Group, “Jing Bao”, as an example, analyzes the change of the magazines of the Metropolis from the perspective of form and content to explore the new magazines of the Metropolis. Reason, new feature.