房博会、汽车展、啤酒节、茶博会、电脑展……这两年在一些大中城市好不热闹。各种各样的会议、展览、展销纷至沓来,活动也开展得如火如荼,各路客商借此大张旗鼓地吆喝起来,纷纷抢夺有限的“眼球”资源。不经意间,“会展经济”已大步走进了我们的生活。何谓会展经济?简而言之,它是通过举办各种形式的会议和展览、展销,能带来直接或间接的经济效益和社会效益的一种经济现象和经济行为。更通俗些,会展经济亦可归之为“注意力经 Housing Fair, Motor Show, Oktoberfest, Tea Expo, Computer Show ... ... these two years in some large and medium-sized cities are really busy. A variety of meetings, exhibitions, fairs followed, the activities are also carried out in full swing, all the way to take this high-profile merchants come together, have robbed a limited ”Eye “ resources. Inadvertently, ”Convention and Exhibition Economy “ has strode into our lives. In short, it is an economic phenomenon and economic activity that brings about direct and indirect economic and social benefits through various forms of conferences, exhibitions and exhibitions. More popular, convention and exhibition economy can also be classified as ”Attention