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纵观中国职业足球前十几年的进程,几乎没有一家中超俱乐部实现盈利,更无足球产业之说。因此,在现有体制条件下,如何进一步挖掘俱乐部的无形资产,充分利用其创造经济利益,是长久以来困扰中超各俱乐部和业内学者的问题之一。本文通过文献资料搜集,比较分析,逻辑推理等方法,在明晰中超职业足球俱乐部无形资产开发现状的基础上,剖析出存在的主要问题,并提出相应的解决方案,以期获得实践效应。
Looking at the process of the first ten years of professional football in China, almost no Super League club to achieve profitability, but no football industry. Therefore, under the current institutional conditions, how to further tap the intangible assets of the club and make full use of it to create economic benefits has long been one of the problems plaguing various clubs and industry scholars in the Super League. Based on the literature collection, comparative analysis and logical reasoning, this paper clarifies the current problems in the development of intangible assets in the super football clubs, analyzes the main problems and puts forward corresponding solutions in order to obtain practical effects.