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随着房地产市场的崛起,建筑装饰类中小型企业如雨后春笋般蓬勃发展。在国民经济水平提高的同时,人们对自身的居住环境要求也越来越高,中小型装饰企业面临着空前的压力和挑战。科学的战略分析和发展规划能使企业在竞争激烈的洪流中稳步、持续且快速地前进。以重庆林泉建筑装饰工程有限公司为例,分析该企业战略的制定、管理、实施和发展现状,为当代建筑装饰类中小型企业提供参考性建议。
With the rise of the real estate market, small and medium enterprises (SMEs) in construction and decoration industry have mushroomed. While the national economy is improving, people are demanding more and more from their own living environment. Small and medium-sized decoration enterprises are facing unprecedented pressure and challenges. Scientific strategic analysis and development planning enable businesses to move steadily, continuously and rapidly in a highly competitive torrent. Taking Chongqing Linquan Building Decoration Engineering Co., Ltd. As an example, this paper analyzes the current situation of formulation, management, implementation and development of this enterprise strategy and provides reference for contemporary small and medium enterprises in architectural decoration.