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家电下乡政策给家电生产企业带来了良好的发展机会,面对潜力巨大而又疲软的农村市场,家电企业应根据农村的实际需求,制定可行的营销策略。本文对于企业的家电下乡营销策略存在的问题进行分析,在此基础上提出如下建议:产品要量身定做,价格方面要薄利多销,分销策略以三四级市场为主,促销策略要适应农村文化特点。
Appliances to the countryside policy has brought good opportunities for the development of household electrical appliance manufacturers, in the face of great potential but weak rural market, household electrical appliance enterprises should be based on the actual needs of rural areas, to develop viable marketing strategies. This article analyzes the problems existing in the marketing strategy of the home appliances to the countryside, and puts forward the following suggestions: the products should be tailor-made, the prices should be small but quick turnover, the distribution strategies should focus on the 34 markets, and the marketing strategies should be adapted Rural culture characteristics.