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America Online(AOL)于11月17日宣布他们已经拥有了第1000万名用户。AOL原计划于1998年新年达到该目标,现在他们提前6个星期达到了这个里程碑,快速增长主要来源于海外市场的高速发展和国内市场的持续发展。AOL说这使该公司在线服务用户的数量比美国最大的11家日报的读者总数还多。分析家们说AOL现在大约是它的最大竞争对手MSN和CompuServe的4倍,而CompuServe正在被AOL兼并。随着用户数目的增长,AOL面临着日益增长的困难。Forrester Research的分析家KateDelhagen认为:继续为1000万顾客提供优质的访问服务,对于在客户变化率很高的工业中维持其现有地位是至关重要的。会员数量的快速增长过去曾给AOL造成了困难。年初AOL由按时收费变为不限时固定会费造成了在线用量的爆炸性增长,这种增长超过
America Online (AOL) announced on November 17 that they already own the 10 millionth user. AOL originally planned to meet this target in the 1998 New Year. Now they reached this milestone six weeks in advance. The rapid growth comes mainly from the rapid development of overseas markets and the continuous development of the domestic market. AOL said it gives the company an even greater number of online service users than readers of the nation’s 11 largest daily newspapers. Analysts say AOL is now about four times its largest competitor, MSN and CompuServe, while CompuServe is being merged with AOL. As the number of users grows, AOL is facing growing difficulties. KateDelhagen, an analyst at Forrester Research, believes that continuing to provide good access to 10 million customers is crucial to maintaining its current position in industries where the rate of change of customers is high. The rapid growth in membership has caused AOL difficulties in the past. Fixed-line subscriptions, which made AOL from on-time charges at the beginning of the year, caused an explosion in online usage that surpassed