在消费社会中,消费不再仅仅是消费使用价值的物质性行为,而变成了消费商品和服务的符码价值以进行身份确认和社会认同的文化性行为,这便是消费文化的本质。时尚模特正是在资本和消费逻辑的操纵下用以附丽美丽神话并诱惑消费的审美化载体,因此,时尚模特是消费文化的典型文本。 In the consumer society, consumption is no longer merely a material act of consuming value, but a cultural act of identifying the symbolic value of consumer goods and services for identity recognition and social identification. This is the essence of a consumer culture. The fashion model is the aesthetic carrier for attaching the beautiful myth and appealing for consumption under the control of capital and consumption logic. Therefore, fashion model is the typical text of consumer culture.