网络营销作为企业网络化运作最为充分和有效的一种营销方式,为我国的企业发展带来了机遇。文章基于迅速发展的互联网技术,分析了网络信息在网络营销中的优势以及网络营销中信息分析的必要性、步骤、方法。 Network marketing as a network operation of the most fully and effectively a marketing approach for our business development has brought opportunities. Based on the rapid development of Internet technology, the article analyzes the advantages of network information in network marketing and the necessity, steps and methods of information analysis in network marketing.