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游客满意度评价是影响旅游发展质量的重要因素。本文基于游客满意度分析,采用问卷调查与因子分析相结合的方法,以上饶篁岭、江湾及李坑为样本,对中国传统古村镇旅游满意度及其主要影响因子进行分析。结果表明,三大景区游客满意度主要受到景区住宿和餐饮的服务质量及性价比、景区公共基础设施、景区商品及购物点、景区门票性价比和服务人员的质量等因素的影响,据此从产品、市场、服务、特色等角度对传统古村镇的旅游发展提出优化建议。
Evaluation of tourist satisfaction is an important factor affecting the quality of tourism development. Based on the analysis of tourist satisfaction, this paper uses the methods of questionnaire survey and factor analysis to analyze the tourism satisfaction and its main influence factors of traditional Chinese ancient villages and towns with the samples of Rao 篁 Ling, Jiang Wan and Li Hang. The results show that the satisfaction of tourist attractions in the three major scenic spots is mainly affected by such factors as quality of service and cost performance of accommodation and catering in the scenic spots, scenic public infrastructure, shopping and sightseeing spots, cost-effective scenic spot tickets and the quality of service personnel. Based on this, Market, service, characteristics and other aspects of the traditional tourism development of ancient villages and towns put forward suggestions.