隐喻图形是当代图形设计大家族中的重要成员。在设计中运用隐喻图形,不仅能使画面获得强烈的视觉冲击力,还能充分激发起观众的认知、想象和联想等思维,从而使整个作品获得质的飞跃。鉴于此,本文从隐喻图形的概念谈起,总结了其基本的艺术特征,并对如何创作和使用该类图形进行了具体的分析。 Metaphorical graphics are important members of the contemporary graphic design family. The use of metaphorical graphics in the design not only enables the screen to obtain a strong visual impact, but also fully stimulates the audience’s cognition, imagination and association and other thinking, so that the entire workmanship is a qualitative leap. In view of this, this article starts with the concept of metaphorical graphics, summarizes its basic artistic features, and makes a concrete analysis of how to create and use such graphics.