汉字具有文字和图形有机结合的先天优势,能够获得有效的传播效果。汉字的基本含义在中华文明的千年兴变中,通过不断地再认识,被一种惯性思维固定了下来。在设计中想传达某种理念时,使用与其相近的汉字的图形,会更增加设计的认同感。但是在招贴设计中对汉字的认识不能仅停留于此,我们必须站在更高的角度,用新的设计视野和设计理念使汉字在招贴设计中产生更广泛的应用。 Chinese characters have the inherent advantages of organic combination of text and graphics, and can obtain effective communication effects. The basic meaning of Chinese characters in the Millennium revival of Chinese civilization, through continuous re-understanding, was a kind of inertia thinking fixed. In the design want to convey a certain idea, the use of similar characters in the graphics, will increase the design identity. However, the recognition of Chinese characters in the poster design can not stop here. We must stand at a higher angle and use the new design vision and design concept to make Chinese characters more widely used in poster design.