市场经济条件下名牌战略的实施和运作

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市场经济条件下名牌战略的实施和运作陈利君自1992年中国成立驰名商标保护组织以来,名牌热正席卷中国大地。名牌事业正从全民意识、理论探索、法制建设、战略设计和实际运作五个方面全面推进。目前,消费者青睐名牌,企业争创名牌,政府制定名牌战略,已形成一股潮流...
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