通过列举和分析广东地方高校游泳池、音乐厅和学术报告厅等场馆的真实开放经营案例,说明高校场馆开放经营盈利能力情况是多种多样的,最主要的决定因素是供求状况.有利于高校场馆开放经营提高盈利能力的因素有成本计量优势、高校环境和固定的师生客户群体,同时也存在一些不利于高校场馆开放经营盈利能力提高的因素. By enumerating and analyzing the real open operation cases of venues such as swimming pools, concert halls and academic lecture halls of local universities in Guangdong Province, it shows that the operating profitability of open venues in colleges and universities is varied. The most important determinant is supply and demand, which is conducive to the construction of university venues The factors that open up the business to improve profitability are the cost metrology advantage, the university environment and the fixed teacher and student customer base, as well as some factors that are not conducive to the improvement of the profitability of open operation of the university venues.