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这一次采访李东生是在深圳TCL大厦。这栋1990年竣工的21层办公楼是当年“深圳速度”时期的产物,至今仍不显过时。那一年,李东生出任TCL集团副总经理兼电子公司总经理,并由此开创他的TCL彩电事业。由于1989年TCL集团刚刚拿下“中国电话大王”的美誉,以此为主业的集团给李东生支持甚少,李东生惟有集中少得可怜的资源,以“贸”起步一点点铺设渠道和推广品牌,颇为不易。上世纪90年代中期的家电大战中,李东生率先把电视机放进了北京的大商场,在那里与外资品
This time interview Li Dongsheng is in Shenzhen TCL Building. This 21-storey office building completed in 1990 is the product of the “Shenzhen Speed” period of the year, which is still not obsolete. That year, Li Dongsheng as TCL Group vice president and general manager of electronic companies, and thus create his TCL color TV business. Since TCL Group just won the reputation of “China’s telephone king” in 1989, the group that has taken this as its main business has very little support for Li Dongsheng. Li Dongsheng has only concentrated a few pitiful resources to start with “Trade” a little bit Channel and promote the brand, quite difficult. In the mid 90s of last century, the appliance war, Li Dongsheng took the lead in the TV into the mall in Beijing, where foreign goods