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今年的中国国际时装周,梅赛德斯—奔驰首次独家冠名,立马给人这样一种感觉:时装周的规格已达“全球时尚盛典”级别。是时装周借了奔驰这个有125年历史品牌的光,还是奔驰看好中国时尚业的影响力?其实无须深究,这种事只能是水到渠成、两厢情愿的结果。时装周自1997年创办以来,经过14年的发展与完善,已成为国内顶级的时装、成衣、饰品、箱包、化妆造型等新产品、新设计、新技术的专业发布平台,成为中外知名品牌和设计师推广形象、展示创意、传播流行的国际化服务平台。
This year’s China International Fashion Week, Mercedes-Benz for the first time an exclusive title, immediately give such a feeling: Fashion Week’s specifications have reached “global fashion festival” level. Is the fashion week by the Mercedes-Benz this 125-year-old brand of light, or Mercedes-Benz optimistic about the influence of China’s fashion industry? In fact, without going into details, this kind of thing can only be elicited, consensual outcome. Since the fashion week was founded in 1997, after 14 years of development and improvement, Fashion Week has become the top publishing platform for new products, new designs and new technologies such as fashion, clothing, accessories, luggage and make-up in China, Designers promote the image, display creativity, spread the popular international service platform.