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在情感因素已成为消费主体进行消费的选择对象之时,产品的价值亦发生了分化与提升。只有消费主体对产品蕴涵情感的恰当解读,才是产品价值真正实现的途径。本文以产品所蕴含的情感因素为基础,剖析了消费主体的情感形式以及对产品情感反应的特点,从内在心理感应与外在心理感应两方面深入研究消费主体与产品的情感交互影响,并提出设计师应如何在产品设计中更好的影响、把握这些因素。
When the emotional factor has become the consumer’s choice of consumer choice, the value of the product has also been differentiated and promoted. Only the proper interpretation of the consumer’s implied emotion is the way to realize the true value of the product. Based on the emotional factors contained in the product, this paper analyzes the emotional form of the consumer and the characteristics of the emotional response to the product, and deeply studies the affective interaction between the consumer and the product from the intrinsic and external psychological responses How designers should better influence product design and grasp these factors.