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本文的目的是为了调查深受观众喜爱的秘鲁电视连续剧《平凡的玛丽亚》这一大约发生在二十五年前的惊人的大众传播现象。迄今为上,许多人仍然认为该剧是秘鲁和拉丁美洲国家最受观众欢迎的电视节目。我们在本文中采用的描述方法是对重建《平凡的玛丽亚》的历史进行一些资料搜集工作。我们试图探索《平凡的玛丽亚》深受观众喜爱的原因,以及它所达到的预期和未曾预料的传播效果。《平凡的玛丽亚》达到的显著的传播效果之一是在电视形成了娱乐一教育战略。
The purpose of this article is to investigate the spectacular mass communication phenomenon that occurred almost 25 years ago in popular Peruvian television series “The Marvelous Maria”. To date, many still consider the show the most popular television program in Peru and Latin America. The method we describe in this article is to collect some information about the history of reconstruction of “ordinary Maria.” We are trying to find out why the “ordinary Marian” is so popular with the audience and what it has predicted and unexpected. One of the notable effects of “ordinary Mariam” is the formation of an entertainment-education strategy on television.