众所周知,市场经济离不开广告。广告是沟通生产与消费的桥梁,高质量的广告既可以提高产品的知名度,扩大销售量,赚得钵满盆满,又可以给人们美的享受。创新思维专家认为,在广告设计中,为了能更好地使产品被人接受,吸引消费者的注意力,其作品设计必须创新。最近,笔者在国外广告杂志上看到一些创意新颖的广告艺术,堪称经典。 As we all know, the market economy can not do without advertising. Advertising is a bridge for communication between production and consumption. High-quality advertisements can not only increase the visibility of products, expand sales, and make people happy, but also can give people the enjoyment of the United States. Innovative thinking experts believe that in the design of advertisements, in order to better make products acceptable and attract consumers’ attention, their designs must be innovative. Recently, the author saw some innovative advertising arts in foreign advertising magazines, which is a classic.