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体育是一个国家或地区综合实力与社会文明程度的重要标志。随着现代经济增长和人们生活质量的提高,体育产业已成为当今世界最具发展前景的朝阳产业之一。发展体育产业,既有助于扩大内需、拉动经济增长和增加就业,同时,也是体育发展的后劲。本研究在对辽宁省体育产业发展的优势与现实状态进行全方位分析的基础上,提出现阶段体育产业的未来走向及对策,为各级体育管理、决策部门提供相关的事实依据,对促进辽宁省国民生产总值的增长,提高人民生活水平都具有重要意义。
Sports is an important symbol of the comprehensive strength and social civilization of a country or region. With the modern economic growth and the improvement of people’s quality of life, the sports industry has become one of the most promising sunrise industries in the world today. To develop the sports industry will not only help to expand domestic demand, stimulate economic growth and increase employment, but at the same time it will also be a stamina for sports development. Based on the omni-directional analysis of the superiority and reality of the sports industry in Liaoning Province, this study proposes the future direction and countermeasures of the sports industry at this stage and provides relevant factual basis for sports management and decision-making departments at all levels. The growth of the provincial gross national product and the improvement of people’s living standards are of great significance.