贺劲勋(GAVINHERON)儿时的梦想是要成为一名工程师,能架设很多漂亮的桥梁在他看来是再快乐不过的事情。大学时他的专业是人类学,并获得硕士学位,之后,他进入了一家商学院。尽管最终没能成为一位桥梁工程师,但Gavin认为儿时对桥梁的着迷还是很有用的。在他看来,广告说到底,是要搭建一座沟通消费者的洞察力与商业行为之间的桥梁。 The dream of his childhood was to become an engineer. He could build a lot of beautiful bridges and he seemed to be happy again. He was an anthropologist at university and received a master’s degree. Later, he entered a business school. Although he eventually failed to become a bridge engineer, Gavin believed that childhood obsession with the bridge was useful. In his opinion, in the final analysis, advertising is to build a bridge between consumer insight and business behavior.