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在电子商务技术不断发展的过程中,农产品的销售渠道变得更加的广泛,使其整体的经济效益不断增加。网络营销作为一种新型的销售模式,为社会各行业产品的销售提供了科学的思路,促进了企业产业结构化调整步伐的加快。农产品的生产和销售一直是国家相关管理部门重要的工作重点,这对我国农业的发展具有现实的研究意义。本文将对利用网络营销进行农产品销售过程中存在的问题进行相关的分析探讨。
In the continuous development of e-commerce technology, the marketing channels for agricultural products have become more extensive, increasing the overall economic benefits. As a new sales model, Internet marketing provides a scientific idea for the sales of products in various industries and promotes the acceleration of industrial restructuring. The production and sale of agricultural products has always been an important focus of work for the relevant state departments, which has realistic significance for the development of agriculture in our country. This article will analyze and discuss the problems existing in the process of marketing agricultural products by internet marketing.