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泰国的汽车工业起步较晚,从60年代初至今大约有35年的发展史。尽管时间不长,但汽车工业一出现就使泰国的工业和经济发生了根本性的变化,从而使泰国的工业生产和经济生活朝着产业化和现代化的目标迈出了关键的一步。如今,这个拥有6000万人口的千佛之国吸引子世界上17家主要汽车制造厂商在泰国落户,开设了12家大型的汽车配件供应站。泰国业已成为东南亚地区最大的汽车制造中心,同时也是仅次于美国的世界第二大轻型货车市场。 随着东南亚地区中产阶层的迅速增长,亚洲汽车需求量正日渐上升,因而世界各大汽车厂商均把目光都投放到了这一地区。美国通用汽车公司率先决定扩大公司在这一潜在市场的份额。1996年底,该公司市场部的官员宣称,到2000年通用公司将要在原5％的市场份额之上提高到10％。为了实现这个目标,美国通用汽车公司已于前年宣布在泰国一家汽
Thailand’s automobile industry started relatively late, with a history of approximately 35 years since the early 1960s. Despite the short period of time, the emergence of the automobile industry brought about fundamental changes in Thailand’s industry and economy, thus taking Thailand’s industrial production and economic life towards a key step towards industrialization and modernization. Nowadays, the world’s top 17 automakers attracting 17 million people in the Thousand-Buddha population have settled in Thailand and opened 12 large-scale auto parts supply stations. Thailand has become the largest automobile manufacturing center in Southeast Asia, and it is also the second largest light truck market in the world after the United States. With the rapid growth of the middle class in Southeast Asia, the demand for cars in Asia is increasing day by day. Therefore, all major automobile manufacturers in the world have put their sights on this region. U.S. General Motors took the lead in deciding to expand the company’s share of this potential market. At the end of 1996, officials of the company’s marketing department declared that by the year 2000, GM would increase its original 5% market share to 10%. In order to achieve this goal, General Motors of the United States announced in the previous year that a steam in Thailand