达尔文的生物进化论告诉我们:每次气候的巨变都会为物种的进化带来飞跃,不能适应环境的物种将会灭绝,而进化了的物种则会进入一个全新的纪元。这样的自然规律同样适用于商业社会。在商业生态系统里,产业政策、消费行为、工商关系、竞争对手以及内部员工等等共同生成了企业存在的大小气候。气候变幻无常,如何适者生存,本期封面文章中健之佳的案例或许会给我们一些有益启示。 Darwin’s theory of biological evolution tells us: Every climate change will make a leap in species evolution, species that can not adapt to the environment will be extinct, and evolutionary species will enter a new era. This natural law also applies to the business community. In the commercial ecosystem, industrial policies, consumer behavior, business relations, competitors and internal staff, etc. together generate the size of the business presence of the climate. Climate change is fickle, how to survive the fittest, the current case cover of good health case may give us some helpful inspiration.