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放眼汉中报业市场,生活资讯类、时尚消费类周报,业已繁多。《汉中日报·都市周刊》(以下简称《都市周刊》)既要与全国性、地域性的周报竞争,以本土化取胜,又要避免与同城媒体的同质化,困难可想而知。然而,市场细分理论告诉我们,只要在整体市场中寻找到未开发的市场面和未满足的受众群,以此作为目标市场,充分展示自身的竞争优势,就能取胜。一座婉约浪漫的城市,一份高调宣扬生活品质的新生
Looking Hanzhong newspaper market, lifestyle information, fashion consumer weekly, has been a wide range. Hanzhong Daily Metropolis Weekly (Metropolis Weekly) is not only going to compete with the national and regional weekly newspapers, but also to win the localization and avoid homogenization with the media in the same city. The difficulties can be imagined. However, the market segmentation theory tells us that as long as we find undeveloped markets and unacceptable audiences in the overall market, we can win as a target market and fully demonstrate our competitive advantages. A graceful and romantic city, a high-profile new life to promote quality of life