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绪论一、名词解释市场市场是商品交换的场所,是社会商品关系的总和。二、简答题1.什么是市场营销学,其研究对象和基本任务是什么?市场营销学是商品经济发展的产物,是研究以市场为中心的企业整体营销活动及其规律性的应用科学。它的研究对象是市场营销活动及其规律性。市场营销学的基本任务,就是通过研究市场营销活动,来为企业市场营销工作提供所需的基本理论、思路和方法,提高企业适应市场需求和环境变化的能力,最终达到增强企业工作效率,提高企业经济效益,促进企业生存发展的目的。2.市场营销学的研究方法有哪些?主要有以下方法:(1)产品研究法。即对各类或各种产品的市场营销分别进行研究。(2)功能研究法。即对市场营销组织的各种功能进行
Introduction First, the term explained Market The market is the place for the exchange of goods is the sum of social goods. Second, the short answer questions 1. What is marketing, its research objectives and basic tasks? Marketing is the product of the development of commodity economy, is to study the market-centric enterprises as a whole marketing activities and its regular application of science. Its research object is marketing activities and its regularity. The basic task of marketing is to study the marketing activities to provide the necessary basic theories, ideas and methods for the enterprise marketing work, to improve the ability of enterprises to adapt to the market demand and environmental changes, and ultimately to enhance the efficiency of enterprises and improve The economic benefits of enterprises, and promote the survival and development of enterprises. 2. What are the marketing research methods? The main methods are as follows: (1) product research method. That is, various types of products or marketing research separately. (2) functional research method. That is, the various functions of the marketing organization