所谓“危机公关”的提法,在中国炙手可热仅仅是最近几年的事。上到政府机构,下到企业组织,现如今对这个时髦词语多有提及,但真要给出一个科学定义,不少人又会一脸茫然。简而言之,“危机公关”是对危机的处理过程。具体来说就是,当一个组织或者个人在财物面临 The so-called “crisis public relations” formulation is very hot in China only in recent years. Up to the government agencies, down to the corporate organization, there are many references to this buzzword, but it is really necessary to give a scientific definition, many people will be a blank look. In short, “crisis public relations” is the process of dealing with crises. Specifically, when an organization or individual faces the property