根据2000-2009年江西省入境旅游市场的相关数据,运用亲景度和竞争态对其进行综合分析,通过亲景度分析江西省入境旅游市场亲景度的国别差异,得出相应的结论,以期对拓展江西省国际旅游市场有较大的导向作用。依据市场占有率和增长率指标来构建竞争态模型,对各地的旅游市场形态划分,从而可以有效地定量分析,为江西省入境旅游市场开发营销战略提供科学依据。 According to the data of inbound tourism market in Jiangxi Province from 2000 to 2009, this paper makes a comprehensive analysis by using the pro-view degree and the competitive state, and draws the corresponding conclusion by analyzing the national differences of the in-degree degree of the inbound tourism market in Jiangxi Province by pro-landscape degree , With a view to expand the international tourism market in Jiangxi Province has a greater role in guiding. Based on market share and growth rate index, a competitive state model is constructed and the tourist market patterns are divided into different regions so that the quantitative analysis can be effectively carried out to provide a scientific basis for the development of inbound tourism market in Jiangxi Province.