在商业市场中,除产业品外,任何制造商都必须经过“零售”这一商业活动,将其生产的消费品销售给最终消费者,而特许经营是扩张市场,实现企业经营目标的重要手段。特许经营是特许人与受许人之间的一种契约关系,根据契约,在零售业特许经营系统中,所有单个特许经销人构成紧密联系的群体,特许人向受许人提供一种独特的商业经营特许权,并给予人员训练、组 In the commercial market, in addition to industrial products, any manufacturer must go through the “retail” business activities to sell the consumer goods it produces to the end consumers. Franchising is an important means to expand the market and achieve the goal of business operation . Franchising is a contractual relationship between the franchisor and the franchisee. Under the franchise system, all single franchisees in the retail franchise system form a coherent group. The franchisor provides the franchisee with a unique Business franchise, and give personnel training, group