市场营销观念的演变经历了五个阶段,即生产观念、产品观念、销售观念、市场营销观念和社会营销观念阶段。现代市场营销的核心是客户,就是发现客户的需求,通过自己的营销活动,满足客户需求,符合社会利益,并从中获利。营销管理,在西方已从传统的产品、价格、渠道和促销(4P),发展到客户、成本、便利和沟通(4C)。营销管理观念的核心,是基于市场越来越细分,客户越来越成熟,不是企业来左右客户,而是企业必须以客户为中心。中国的电焊机行业,可分为三个层次:第一层次为有品牌、规模较大的企业,第二层次为有一定影响、规模中等的企业,第三层次为 The evolution of marketing concept has gone through five stages, namely, production concept, product concept, sales concept, marketing concept and social marketing concept stage. The core of modern marketing is the customer, that is, discovering the needs of customers, through their own marketing activities to meet customer needs, in line with social interests, and profit. Marketing management in the West has evolved from traditional products, prices, channels and promotions (4P) to customer, cost, convenience and communication (4C). Marketing management concept of the core, is based on the market more and more subdivision, more and more mature customers, not about the business to the customer, but the business must be customer-centric. China’s welding machine industry, can be divided into three levels: the first level for the brand, large-scale enterprises, the second level is a certain impact, the scale of the enterprise, the third level