旅游与文化具有天然的耦合性,但在不同时期,人们对旅游与文化间的关系存在不同的认知。本文以首义文化和首义旅游为例,分析在经济文化一体化的背景下首义文化与首义旅游间的关系和存在的问题,并提出解决首义文化与首义旅游间问题的对策和实现首义文化与首义旅游双赢发展的措施。 There is a natural coupling between tourism and culture, but at different times people have different cognitions about the relationship between tourism and culture. This article takes the first-mover culture and the first-morals tourism as an example to analyze the relationship and existing problems between the first morals culture and the first-morals tourism in the context of the economic and cultural integration and puts forward the countermeasures to solve the problems between the morals culture and the first morals tourism and the realization of the first morals culture and the first morals Tourism win-win development measures.