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随着国内旅游热的兴起,旅游图书成为近几年图书市场的新宠。旅游图书的出版也突破了以往旅游类图书的风格模式,不再简单的罗列景点或者堆砌资料,而是对旅游的文化内涵有了较深入的发掘,为旅游者提供实用的出行资讯。此外,不容忽视的是旅游图书的制作日趋艺术化、高档化。流畅的文字在精美的摄影图片和浓烈的包装设计衬托下,大大提高了阅读的快感,这也是造成旅游图书热的一个原因,甚至有的读者购买旅游图书并非为了出游,仅仅是因为喜欢拿在手里的感觉。尽管读图时代促成了最具图文配搭形式感的旅游图书的繁荣,但内容依然是难以掩饰的重要因素。一本具有丰富实用资讯的可操作性强的旅游书仍处于难求状态。目前,旅游图书的品种尽管繁多,但内容差别并不很大,这就意味着旅游类图书市场操作难度将会日渐增大。虽然市场上有些具有一定品牌效应的系列图书,但距离真正树立起品牌形象还很遥远,尚未形成
With the rise of domestic tourism fever, tourism books become the new darling of the book market in recent years. The publication of tourism books has also broken through the style of the past travel books. It no longer simply lists the attractions or stuffing materials. Instead, it digs deeper into the cultural connotation of tourism and provides travelers with useful travel information. In addition, it can not be ignored that the production of travel books is becoming more and more artistic and upscale. Fluent text in the beautiful photographic images and strong packaging design against the background, greatly improving the pleasure of reading, which is also caused by a tourist book hot one reason, and even some readers to buy travel books not to travel, just because I like to take Feel the hand. Although the read-book era contributed to the prosperity of travel books with the most form and texture, the content remains an important element that can not be disguised. A practical travel book with rich and practical information is still in a dilemma. At present, despite the variety of travel books, the contents are not very different, which means that the difficulty of operating the tourist books market will increase day by day. Although there are some series of books on the market that have a certain brand effect, it is still a long way from establishing a brand image