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随着时代的变迁,社会的发展,新闻媒体应体现人文关怀的理念越来越受到社会各界的关注。媒体品牌的塑造很大程度上取决于媒体的人文精神,取决于对人的关怀度。随着我国人口老龄化趋势日益加剧,媒体如何更好地关怀老年人值得深思。广播作为深受老年听众欢迎的媒体更应给予老年听众更多的人文关怀。笔者近期关注了一些电台特别是新闻综合广播,在为新生代广播实现跨域传播和即时交互、中青年群体成为核心听
With the change of times and the development of society, the news media should embody the concept of humane care more and more attention from all walks of life. The shaping of the media brand depends very much on the humanistic spirit of the media and on the degree of care for the people. With the increasing aging population in our country, it is worth pondering over how the media cares for the elderly better. Broadcasting, as a medium popular with older listeners, should give the elderly audience more humane care. Recently, the author has paid attention to some radio stations, especially radio news comprehensive broadcasting, and interdisciplinary dissemination and real-time interaction for the new generation radio, with the young and middle-aged groups becoming the core