在全球化进程的推动下,中国的设计思维创作面临着来自西方强势主流文化的侵袭与挑战,如何创造出具有民族特色的设计作品已经成为人们关注的焦点。文章研究了传统文化与设计思维的关系,总结出传统文化具有自然性、意象性、含蓄性的特点。并分析传统文化有利于开阔和增强设计思维的张力与活力,同时对弘扬民族文化和满足大众消费也具有重要的指导意义。 Driven by the progress of globalization, China’s creative thinking of design is faced with the invasion and challenge from the strong mainstream culture in the West. How to create a design work with national characteristics has become the focus of attention. The article studies the relationship between traditional culture and design thinking, and concludes that traditional culture has the characteristics of naturalness, imagery and implication. And analyzing the traditional culture is conducive to broaden and enhance the tension and vitality of design thinking. At the same time, it also plays an important guiding role in carrying forward the national culture and satisfying the mass consumption.